Introduction

Baby Village started with Megantic in November 2020. It is a family oriented baby store operating in a highly competitive industry and we were engaged to:

Grow a range of key digital transaction metrics
Acquire NEW customers
Prepare the website for Migration to Headless eCommerce platform (front end: Shopify / back end: Baniro)

Insight

We were faced with a number of challenges to overcome in order to make this campaign successful;

Fixed technical on-site and off-site issues before rolling out our strategy.
Identified new opportunities to target in the organic channel.
Created better user experience through navigation and functionality.
Improved the menu, category hierarchy and sidebar functionality.

Specifically, migration preparation was a unique challenge for us to manage/ navigate. We implemented future url structures to minimise keyword fluctuations.

Our Approach

1. Expand & segment pages based on Category opportunities discovered from clustered keyword research

2. Utilise research in High Impact SEO fields, Link Acquisition, Naming Conventions, Blog Topics & current/future website Information Architecture

3. On going growth delivery & reinforcement/ support for all completed actions

Summary

SEO Strategy for Baby Village

Since November 2020 we’ve cohesively executed a holistic eCommerce SEO strategy that provides genuine impact for Baby Village’s budget & outcomes.

Specifically, we enhanced the main menu, executed a custom sidebar with indexable static links, conducted on page SEO, content & linking, enhanced search bot accessibility with crawling/ indexing enhancements, minimised 404 errors & validated 301 redirects. Our approach has grown and protected the organic against updates & capitalised on capturing new customer demand.

Nathan Pongrass

babyvillage.com.au Member

Over the years I’ve dealt with several agencies in the dark arts of SEO and Megantic is a shining light. Technically sound , ultra-collaborative, always contactable and excellent communicators.

The entire Megantic team is strong – clearly an exceptional culture emphasising attention to detail and the pursuit of excellence.

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