Milkcan - Megantic® - eCommerce SEO Agency

Introduction

Milkcan is an Australian business selling a wide range of outdoor products, including letterboxes, planter boxes, and fire pits. The website was built on the WordPress platform, and was struggling to rank for relevant keywords in search engines. Megantic was hired to improve their organic search visibility and to drive more traffic to the site.

Insight

We began working together in late 2020 with the aim to grow their organic search visibility and increase new website visitors and purchases. Due to our extensive research, we were able to tap into 90 new categories. This enabled us to target 350 new keywords and open their market by up to 160,000 impressions a month.

Our Approach

We began by conducting extensive keyword research to identify the most relevant keywords for Milkcan. Next, we used this information to optimise the existing website content and to create new content in line with consumer searches. This satisfied searcher intent and created more landing pages to increase organic traffic.

We also:

Optimised Google recrawling and reindexing
Researched organic market opportunities and created new website architecture based on this data.
Category creation with URLs alignment / authoritative URL paths
Mapped and executed 301 redirects
Optimised Robots.txt, meta-robots, x-robots-tags and canonical tags
Monitored Google Bot tracking, crawl stats and Google Search Console
Created a new menu and sidebar, including UX and theme developments
Optimised the site speed and other Core Web Vitals
Server caching & onsite SEO field customisation

Summary

This campaign for Milkcan was a success, and they saw significant improvements in search engine visibility, organic traffic, and revenue. The results above demonstrate the importance of a well-planned and executed SEO campaign for eCommerce websites looking to increase their organic traffic and revenue.

To find out how we can help your business, get in touch

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