eCommerce Express Digest - August 2025
8 August 2025 Blog Posts
KT here! July was packed with game-changing updates in tech, digital marketing, and retail. From SEO shakeups to social media shifts and retail innovations, here’s the news marketers can’t afford to miss…
The latest on the Google June 2025 Core Update
“There’s nothing new or special that creators need to do for this update as long as they’ve been making satisfying content meant for people. For those that might not be ranking as well, we strongly encourage reading our creating helpful, reliable, people-first content help page,” – Google
Google’s Core Update is all wrapped up! The July 2025 Google Core Update, which rolled out from June 30 to July 17, placed a strong emphasis on rewarding high-quality, people-first content that demonstrates expertise, experience, authority, and trust. This was Google’s second core update of the year, and we saw the most noticeable ranking shifts around July 2, with high volatility between July 11 and 14.
Now that the rollout is complete, now is the time to be analysing those changes in rankings and searchability, but be careful not to overadjust as updates occur every few months.
Google Search Console adds 24-hour comparison views to performance reports
Google Search Console has introduced a new 24-hour view in its performance reports (see image below) along with fresher data updates. You can now compare day-over-day results for the past week, making it easier to spot and analyse real-time changes in your site’s search performance. This feature is rolling out gradually, so it may take a few months before everyone sees it. This gives you another way to view your performance data within Search Console, which can come in handy when trying to isolate and analyse more real-time issues and performance improvements.
Image showing the “compare” section, and the two new options are labelled “new” and available at the top of the list, which you can toggle over.
Meta has confirmed its indexation rules are changing, exposing posts and reels to an entirely new audience.
As of July 10th, 2025, Instagram will allow public content from professional accounts to appear in Google Search. For years, Instagram has kept its content within a closed ecosystem, making it difficult to access through external search engines. However, with this update, that barrier is coming down. Google will now be able to index and display eligible Instagram content in search results, expanding its reach beyond just followers and hashtags. This shift opens up new opportunities for Marketing Managers and leaders. According to Disrupt, it can boost SEO, brand visibility, and content strategy.
By optimising your Instagram posts for search visibility, you can tap into a whole new audience and improve your brand’s online presence.
Our Recommendations for Social Media Marketing and Digital Marketing:
- Audit Your Content: Review your current posts with a “search” mindset. Ensure that key phrases and keywords are incorporated to help improve discoverability.
- Optimise Captions: Revisit your caption copy to ensure you’re using relevant keywords that align with your brand and audience’s search habits.
- Leverage Alt Text: Add alt text to your images and update your image naming conventions to make your posts more accessible and SEO-friendly.
- Align with Search Intent: Tailor your content themes to high-intent search queries. This ensures that your posts meet what users are actively searching for.
- Monitor SERP Appearances: After the update, keep an eye on how your Instagram content appears in Google’s search results to track performance and make any necessary adjustments.
Reddit Sees Massive Growth in AI-Powered Answers with 70M Weekly Queries
Reddit reveals more than 70 million people now use its on-platform search each week, as shown in a Q2 Shareholder Letter. The company has announced that it is firmly focused on improving its search capabilities, product enhancements, and global expansion. A key feature, ‘Reddit Answers’, which leverages AI to generate responses from user discussions, has grown significantly and with 40% of posts demonstrating commercial intent. Other platform tools like ‘Reddit Insights’ give advertisers real-time visibility into cultural, brand, and audience trends. Search engines regularly rank Reddit posts high for quality and trust, and as AI-generated content rises, Reddit believes human-driven answers will remain a key differentiator.
U.S. clothing retailers, get ready. A new way to shop
“At I/O in May, we introduced our try-on tool as a limited experiment in Search Labs, allowing shoppers to upload a photo of themselves and use AI to virtually try on clothes. Today, try on is launching in the U.S., letting you easily try on styles from the billions of apparel items in our Shopping Graph across Search, Google Shopping and even product results on Google Images.” – Danielle Buckley, Director of Product, Consumer Shopping at Google
Google’s latest shopping tools are transforming how consumers shop, making the experience more interactive and personalised. Shoppers can virtually try on clothing, set price alerts to let shoppers price match products they want, and get notified to make it easier for them.
American Retailers who leverage these tools can improve customer satisfaction, boost conversions, and stay competitive in an increasingly digital marketplace. Additionally, the AI-driven inspiration for outfits and room designs opens up new opportunities for retailers to showcase their products in a creative and impactful way.
While no official date has been set for when Australian shoppers and retailers can expect the same rollout, it will be interesting to see how the US market takes to these changes by Google, and we’ll be keeping an eye on the situation.
Aldi is trialing grocery delivery services, expected to roll out nationwide
“The people of Canberra will have access to our full grocery assortment, so there are over 1800 products spanning fresh Aussie fruit and vegetables, fresh meat and seafood, all of the chiller, the freezer and our ambient range, so it’s a large range letting Aussies feed their family for less.” – Aldi told News.com
Starting from July 9, Aldi will be trialling this new delivery service in Canberra, but it’s expected to roll out to the whole country. The German-owned giant said the move will help save shoppers money a checkout and Aussie shoppers will be able to get access to the full Aldi range of products, all delivered directly to their door. Unlike Woolworths and Coles, which have developed their own delivery services, Aldi will be partnering with DoorDash for this new initiative. Additionally, while Woolworths and Coles require a minimum $50 spend to place an order online, Aldi offers a different approach with its delivery service.
Aldi has acknowledged that the cost of running an online shopping service will affect its prices, but the step could win them some new shoppers.
Amazon pulls out of Google Shopping ads
Amazon has completely withdrawn from Google Shopping ad auctions across 20 international markets, ending a long cooling period and marking a major shift in retail advertising dynamics. The move removes one of Google’s biggest revenue sources and most aggressive auction competitors, potentially lowering CPCs, boosting impression share and improving CTRs for other brands. Experts speculate the pause could be temporary, possibly linked to Prime Day timing, AI strategy changes or budget shifts, but it opens a short-term window for competitors to capture traffic and sales Amazon would typically dominate. Amazon’s sudden retreat from Google Shopping is shaking up the ad ecosystem.
Yotpo sunsetting Email and SMS products
Yotpo announced they will be sunsetting their Email and SMS products. After careful consideration, the company has decided to refocus on Reviews and Loyalty, where they’ve had the most success. This means they’ll stop supporting their native Email and SMS products in the coming months.
What should Yotpo users do next?
To support customers through this transition, core partners Klaviyo, Attentive, and Omnisend are offering price matching and resources for the migration process. This will help guide businesses toward a smoother switch.
How we can help
We know how important email and SMS marketing strategies are to your business; in some cases, whole campaigns are planned on softwares like these, and so we want to help support you and guide you every step of the way. If you’re currently using Yotpo for Email and SMS, whether you are a Client of Megantic or simply a monthly reader, we want to help you with the stress and frustration that comes with changes like these. Our Partnerships Manager, Matthew Bovey, is here to offer expert advice and help you make a smooth switch to an alternative platform and the right platform, especially as we approach the holiday season. To get some expert guidance, fill out a chat to us form and ask for Matt!
