Our partnership with House of Golf is a prime example of a successful eCommerce SEO strategy. The campaign began at a challenging moment, following a domain migration that left the site at its lowest point in rankings. Through strategic efforts, we achieved consistent, compounding growth, breaking records for top 3 and page 1 keyword rankings just six months post-migration, and continuing this every month thereafter.

Upon beginning the partnership, we immediately deployed post-migration activities to scrape both previous WordPress & current Shopify website structures, mapped and executed all redirects and carried over any content and metadata elements required.

We also:

• Researched organic market opportunities and created a new website architecture based on the data.
• Opened 377 new category SEO sales points of entry.
• Targeted 2997 new keywords for a total of over 209,000 impressions per month.
• Wrote new optimised metadata based on high intent, transactional keywords.
• Opened new pages for gender-specific keywords, branded terms and club & filters (such as “Left-Handed Womens Golf Drivers”).
• Redesigned the menubar to drive crawling for SEO purposes while ensuring a smooth user experience.
• Created UX friendly sidebar filters that were indexable through Google and driven by search demand

Collaboration played a key role in the campaign’s success. We worked closely with the House of Golf team to become a part of their business processes. Discussions around product range and business expansion now heavily involve our eCommerce expertise. Ultimately, the campaign exceeded both client and internal expectations, allowing us to explore new areas for growth and continue expanding the brand’s reach.