Introduction
Mobility HQ is an eCommerce store selling mobility and disability equipment. Their range includes adjustable beds, mobility scooters, walking aids and wheelchairs, and they aim to help their customers retain independence. We were contacted to improve the B2C side of their business, as they were relatively new to the SEO space. The project involved consultancy on selecting the right platform and optimising a site that had not been built yet for SEO and eCommerce.
Insight
- Data driven categorisation.
- URL hierarchy optimisation.
- SEO friendly product naming conventions.
- Consistent link outreach.
- Crawling and indexing refinements.
- Targeted meta data across all categories pre-launch.
- Internal content creation consulting.
Our Approach
Utilising the large product range that Mobility HQ had available on their site, we began researching an optimal structure and hierarchy based on their priorities for B2C customers. We were very clear that the organic channel would need a minimum of 12 months before they would start to see positive results. We also recommended a content strategy driven by internal industry expertise, especially as this industry has many new customers.
Year on Year Results
Summary
We consulted with Mobility HQ to ensure they had the resources to write their own blogs on their website. We are not experts in their field of mobility equipment, so ensuring they wrote them took advantage of their industry expertise and knowledge. Therefore, this targeted content assisted with making Mobility HQ an authority in their industry, hence increasing their organic results.
To find out how we can help your business, get in touch
- Australia
- +61 (03) 9001 9997
- hello@megantic.com.au
Get in touch
- United Kingdom
- +44 (0) 161 532 4110
- info@megantic.uk
